Simplifying Tax Expertise with a Personal Approach
Services
Website
Social Media
Photoshoot
Youtube
More info
Client
Accountant, tax consultant, founder of Tale Taxes.
Mission
Aryuna Tale, CPA, sought to create an online brand that brings tax and accounting knowledge directly to clients, emphasizing clear guidance and accessibility. Her mission to simplify complex tax topics required a comprehensive brand and platform to support her educational outreach and direct client interactions.
Result
We created a unified digital presence that establishes Aryuna Tale as both a knowledgeable CPA and an impactful educator. Through professional visuals, a robust website, an engaging YouTube channel, and a comprehensive learning platform, Aryuna’s brand now connects with a broader audience while simplifying tax concepts for her clients.
We organized a photoshoot and created educational videos that highlight Aryuna’s friendly and professional approach.
The images now anchor her online presence, creating a welcoming first impression across platforms.
YouTube
Transforming Education Through YouTube
Goal: Build a consistent stream of inbound leads organically through expert YouTube content.
What We Did:
Launched a YouTube channel in Russian focused on accounting and taxes
Created a strategic content calendar based on SEO-driven audience queries
Designed high-converting thumbnails, optimized titles, tags, and video descriptions
Implemented A/B testing for CTR, retention, and discoverability
Leveraged YouTube Search & Suggested traffic with no paid ads
YouTube quickly became a lead-generating machine—without spending a single dollar on ads.
Metric Value
845 134 views
Watch Time 36,500+ hours
Subscribers 8,400+ (100% organic)
Search Ranking Top positions for CPA-related queries
Inbound Leads Consistent monthly volume via YouTube
Social Media
Financial Advice, Simplified & Social
For Aryuna's social media, we crafted a strategy that centers on educational videos, relatable insights, and actionable advice.
Every post aligns with her goal to make finance simple and engaging, growing a community of informed clients and learners.
Educational platform
Tale Taxes Academy: Empowering Clients with Real Knowledge
We created Tale Taxes Academy, an interactive educational platform featuring structured courses, webinars, and a personal account system.
Designed for self-paced and live learning, the platform offers clients an accessible way to deepen their financial knowledge, with both free and paid content to meet varying learning needs.
Web Development
A Clear, Client-Centric Website for Financial Guidance
Aryuna’s website is designed to showcase her expertise with accessible, organized content that’s easy for clients to navigate. Key service pages provide concise overviews, guiding visitors to explore her offerings without confusion.
With clear calls to action, a welcoming design, and structured content, the site offers a straightforward, user-friendly experience that reflects Aryuna’s commitment to financial clarity and support for clients at all levels.